If you think you need more money to scale your business, read this first

Hi gang. Why do you want to spend money in your business? Why do you think you need money in your business? 

This is something that occurs to so many business owners I work with or have discovery calls within almost that next phase of their business when starting to moving into the scaling point. When we are at that point of wanting more customers, clients or sales. 

But what I see at that point so often is we have created a hurdle that feels impossible, very challenging or unlikely to get through with the resources you currently have by projecting into the future going straight to Z, and missing so much before. 

Because it’s fully natural but how do we truly know what we need if we haven’t been where we’re going? We automatically go into that space of thinking money makes everything easier and accessible. 

The money limitations we impose on ourselves

I need more money to be able to project more in the marketing world, or to build a website or an office? I need more money to increase our customers or to get more clients showing up in a particular way. 

Because when we haven’t been somewhere before we're naturally going to look around us at ‘comparable businesses' or ‘successful businesses’ to try to predict how they’ve done it. 

“Looking at the world of marketing right now, I definitely need to be in a digital space, on every platform? Paying for ad words maybe, and promotions on Tiktok or Facebook? I'm sure that will convert into customers and sales growth, or more clients to help us build in the long run?”

Or “If we have an office or commercial space next and paid for that, we can then get more clients as we’ll have the space”

These are just a couple of examples and I want to expand on them so you can apply this to your business journey. 

Without building solid foundations first, your business and money are fragile 

The first example comes to mind from a client I mentored 1:1 last year. She built a product business online just using instagram and a website she built on Shopify. It accelerated in sales in lockdown then her wanting to grow and be bigger she reinvested over 20k into ad spend. It worked to begin with and then failed. Instead of pausing and grounding, she kept chasing the high and eventually lost everything.

What can sometimes happen in business as you're showing up, you're off the ground with a working business the next phase is a bit like this analogy:

If the task of building the most successful business was building your own house down a street and everyone has their plot of land. We could build a house, we get resources and we just build it one brick at a time. 

But over time, if you don't build the foundations correctly, it will eventually collapse or not hold longevity. But to the outside world and yourself when you’re not an experienced builder, it looks and feels like you know what you’re doing so you push through with wanting to decorate the rooms or build an extension. 

You automatically, as a business owner, want to do the things that will make us feel like we should do or what we think we should do in this process. We predict costings, resources by looking around.

But what I am telling from so much experience around businesses and founders is if you quiet the mind of all of the things that make us feel like we need to follow a system and listen to ourselves and practice patience to overview everything in out company we can start to see what we actually need infant of us just to move into the next step.

Be clear with your strategy, client profile and what you offer

What is the end goal? As opposed to me relying on this form of funnelling, what is the end goal? Because if it's customers, clients - who are they, what do they look like? 

Often what we'll find is that there's different ways to be able to attract them. There are different ways to be able to connect to those people and then once we truly know what that is, we know what we offer and have strong foundations in the vision and growth, we can work backwards and set a strategy then those steps will tell us where we actually may need to spend money and what marketing tools or steps are right for you. Ironically when this is all in place you will feel more aligned, confident as a business owner and see more ways to get to your end goals. One possibly being using an investor, so at this point you don’t need money you need to speak to possible investors. Do you see what I mean? Think just in-front of you not the entire process. When we have this ability the clarity in the business journey also begins to feel less like you’re winging it.

Also what I want to say to you is the third thing I didn't mention there, is for product based businesses, the inventory. Often when people struggle around thinking that's what they need next, it's normally the belief system as the cash flow in the business is more detriment to it being a success with the increase of quantities. So let me help you see more clarity in that shift.

The truth about money in your business 

So first thing is money is everywhere. I promise you. It is an energy, a digital currency that flows in and out. The reason why we struggle with the flow of it is because we have an emotional attachment to it. If you have any feeling of fear and wanting to ‘save’ money I would suggest working on your relationship with it through meditations and affirming those ‘lack’ beliefs. It’s important as we grow because it truly is a ‘how’ not a ‘what’, it is purely your vehicle to move you through the next stages of your journey. The aim is to feel no resistance in spending it.

We see the amount and link them to items or past thoughts. When we're trying to forecast growth in a business that's running and we need to invest in larger sums of inventory.  It's just focusing on what you truly want in your long-term goals. What's your long term longevity to what you're achieving? 
And it is honing in on that patience and trust in the long game. Everyone wants to build the house quickly, everyone, and we all have the capability of doing it, showing up, like it's already done. Social media doesn’t help with creating this illusion. But what I'm saying and why I'm using that analogy is because it's the stuff that sits behind the background.

It's the stuff you can't see that needs to be fully grounded in, vision, strategy. and mindset. Otherwise you are more vulnerable to lose your way and that house will collapse.

Stop chasing the short wins and seek longevity

Unless you do that, it won't have the longevity that it requires. And that is what clarity gives us in our purpose. Why our business exists, who are customers and clients are and goals, then ignoring what Google tells us and following that intuition of what that looks like. That's why we'll do a step-by-step process as opposed to chasing, chasing, chasing, and getting kind of caught up by how quick we think we can gain deep routed success out of impatience.

And we're kind of sold that in 2021 everywhere especially on social media, with reels claiming they made a certain amount in 21 days and it's brilliant if you did, but I'm telling you that we are only showing highlights on there. Im not saying its not achievable but it also is not, I brought this amount of revenue in over this amount of time for five…ten years. The acceleration game is a lot easier now for the world that we're living in, but the longevity game is harder than it ever was because people are going for the short wins.

And they're not thinking about the foundation of those deep wins.

If this resonates with you and you struggle with it, feel free to reach out to me for a chat. I’d love to hear about you and your business.

Love always,

Laura