My Story
Early Years
My mum describes me as a young girl that had a strong sense of self, a bit chaotic, with so many emotions for a tiny human, all these opinions and drive to be and walk around the world questioning everything and everyone. I remember having a deep feeling of frustration growing up to all the constraints of life and the way adults thought in such a limited way. I grew up in an incredibly safe and loving environment with both parents present but from a very restricted “9-5” mindset. Protected and limited in spontaneity, I craved a sense of freedom since I could remember. In hindsight, I was such a privileged young girl but the words and mindset stuck with me regarding our financial situation and relationship to it. I would hear it often in our family. “We can’t afford that.” Very normal sentences but this small girl wanted to feel, experience, and have no limitations to life.
I used to find ways around things from a very young age. I never accepted “no” as the final answer, I could always see or believe there were more routes to anything and even oftentimes I would speak it and act on it no matter the person in front of me and age. At 14 I begged the manager of our local retail shop to give me a job, even though the legal age was 16, he agreed to apply for a permit for me after I worked for free first. “Why do we let money limit us?” “Why are we limiting ourselves?” I thought money would solve this. I longed for freedom from the word “can’t”. My citizenship teacher wrote in my school report; “Laura loves to debate and question.” I loved learning, questioning, and seeing new routes, challenging and exploring people and default ways of working. I work through logic, my intuition, and facts, and through that I thrive. Truth is there has always been and still is a fire in my stomach that flares up, for injustice, the lack of inequality for all voices to be seen and heard fairly, beyond their societal privilege and constructs be it in money, history, education, their upbringing, age, courses acquired.
After school, I trained at a conservatoire to acquire a degree in musical theatre. Boarded a flight to Canada at 22 to pursue an acting career in TV (both of which I was originally refused, and after reapplying for the visa the following year and calling the head teacher personally to be seen again. I got a yes for both). I got the experience of performing on camera and performing as a showgirl in Vegas but I certainly didn’t find any freedom on this journey. Even with more success, I was personally objectified, sexualised and became so normalised to it in professional and personal environments. Even for such a strong young woman that I was, I accepted what society taught me as a woman and coded to each scenario because that's what the world showed me to be desired and succeed, in time it also equated to how I saw my own worth highly focused by the way I looked. As much as I accepted it, I left it because ultimately my integrity always trumped any voice or action around me. Ultimately I wanted happiness. I guess I believed success and money equaled freedom to do and be anything I want, equating to happiness.
Building my 1st Business
I returned to the UK in 2014, working in a gym, and met a girl who had the same dreams and mindset as me. That year we made a plan to start a business in property. We borrowed money to invest in mentors for a year. Over 5 years we built our lettings company heavily without social media through trial and error. Consistency, faith, and in reflection a lot of vulnerable action. I believe nothing beats doing, with great mentors, when learning. We created a business model that was slightly different in our area so we could team up with local agents. We would cold walk into intimidating offices to hear so many no’s before a year later hearing a yes. Skip to 2019, and my business partner was pregnant. That was where I personally had a challenging time. Truth was, I wasn’t ‘in love’ or motivated to build that business any longer. But I loved it, I was proud of it. I was proud we built something into 6 figures when we had so many challenges. I also always had this deep love for the construct of businesses and building them. I think younger Laura felt quite accomplished but at 29 I was missing a sense of purpose. To bridge this gap then, I did pick up a professional camera in 2017 and self-taught myself photography. The creative in me felt fulfilled. Mainly revisiting an industry I had been connected to younger and having the ability to empower women this time, calling and well, creating the shots. Ensuring they felt safe, seen, and respected. I had the pleasure of shooting around the world with brands and individuals. This was when my passion and fulfillment started to rise to believe and want to be a part of creating change for the expectation of women within society.
End of 2019 we decided to sell the property company. This was a long process over months with an interested buyer due to the due diligence and auditing process that was necessary for our type of business. Early 2020 we were heading to sign it over and covid hit. The buyer dropped out. My business partner had a 6-week-old baby and there we were managing close to 60 tenants locked in houses as we were locked in one. Super challenging and a learning experience. We were waiting for normality to hit to put it back on the market but summer of 2020 we surrendered, both feeling unhappy and burnt out. So, ensuring the tenants and landlords were all the priority on handover we ceased trading. I believed in my soul I could build wealth in another way and my happiness and time were more important. End of 2020 I made a huge decision to invest the majority of the money I had come away with from the business, in a mentor I truly trusted and intuitively believed even without knowing my next chapter she was meant to help me figure it out. I didn’t necessarily need business support but accountability and well, little did I know at the time, so much more. She helped me get back to the truest version of myself. A vulnerable and long journey but she mentored me through many limiting beliefs. At the time I believed in my ability and success to build businesses but not necessarily the personal life and worthiness I deserved when you separated me from that role of doing - the masculine. The real ability to trust and surrender to the journey and being my truest self was tougher - being in my feminine. The journey feels incredibly vulnerable. Mainly because I felt if I fail at this, I fail at being me because building a business from inside of me was learning, who I am, my experience to date, and my intuitive way of thinking and seeing others, my voice, and wisdom holds incredible value and skill and it is how I can exchange my energy for money. I now mentor others because it’s truly the alchemy of building a successful business but not only that, happiness and purpose. When we understand the structure of how we build, believe, and execute honestly it is the most fulfilling, joyful, and abundant way of living.
Learning my Purpose
My journey in my twenties sent me down pathways I thought I needed for the wealth I was looking for by never believing in who I was but allowing the world to tell me how I was valued, successful, seen, and accepted. Now within my work, I understand the patriarchal system that our world was built on and more precisely ‘business’. To date, I have mentored 18 women personally on long invested journeys, very similar to mine, but theirs. To find their truest self to learn and live through it, and to build a strong and incredibly fulfilling business. I have held many event spaces for women to be seen and heard but more importantly understand they are not alone in the social expectations they have been taught in their life or what has been passed down through generations, curriculum, or society. When we understand our journeys and why we feel or experience situations as women, we can unpack them and learn how we move through our limitations or doubts. I know how incredibly important this part of building a business is in correlation to expanding and strength due to my results and experience.
My values are honesty, development, and equality and that starts with me. I hold myself accountable to these values in who I work with, the team I build, the personal relationships I enter, and most importantly my intuitive voice which is tough at times. But the more I choose peace and think about my intention to action, the world mirrors it back to me. Also, how can I expect the women I work with to go through this if I’m not? Today I live in Sydney. I have been here for just over a year and well, my intuition took me here. A place I wanted to experience for a long time that felt absolutely scarier at 33 alone. Mainly because I adore being close to water, nature, and a city all with the sun shining (most days). And what I have learned on my journey is every time I take a scary decision from my heart I am supported. And I am incredibly grateful to mentor my clients from anywhere in the world.
This is all living from my truest self and why I am on a quest to teach 10 million women to believe, trust and create their same. To date I have learned to exchange your money for your truest self means you are always free. I know the world taught us differently that firstly we learn a skill to exchange our time for money but you see that’s the equation where something takes away your power and a much tougher route to living a life from your heart in all that you do. The key first was committing to finding myself and always being accountable and honest in trusting in my development as I grow and making personal and business decisions from it. This is where I have adapted an ability to trust in my journey personally and professionally a great deal more. Learning how I live through my purpose in everything I do is the most abundant, peaceful love I have ever felt and what gives me deep-rooted fulfillment is mentoring women to find theirs.
